Rolex Tower — Sheikh Zayed Road, Dubai

Rolex Tower is one of Dubai's most iconic and instantly recognisable skyscrapers, standing tall along the prestigious Sheikh Zayed Road corridor. Named after the legendary Swiss watchmaker whose regional headquarters it houses, this landmark tower has become synonymous with the ambition and grandeur that defines Dubai's world-famous skyline. Its striking architectural presence, characterised by a sleek glass-and-steel façade and a distinctive crown, makes it a true statement address for residents who value prestige as much as lifestyle. Situated on Sheikh Zayed Road — the beating heart of Dubai's commercial and residential spine — Rolex Tower offers residents unparalleled access to the city's finest dining, retail, and entertainment destinations. The tower's residential units are designed to reflect a sophisticated urban lifestyle, with generous layouts, floor-to-ceiling windows that frame breathtaking views of the city skyline, and premium finishes that exude timeless elegance throughout. Residents of Rolex Tower enjoy the rare privilege of living in a mixed-use environment that seamlessly blends corporate prestige with residential comfort. The building's positioning along Sheikh Zayed Road means that world-class hotels, gourmet restaurants, upscale shopping malls, and vibrant entertainment venues are all moments away, creating an effortlessly cosmopolitan day-to-day experience. As a landmark address in one of Dubai's most sought-after corridors, Rolex Tower appeals to discerning professionals, executives, and high-net-worth individuals who demand the very best in urban living. The combination of iconic branding, a prime location, and the energy of Sheikh Zayed Road makes this tower not just a place to live, but a lifestyle statement that few addresses in the UAE can rival.

Developer: API Group

Facilities: 24-hour security and concierge service, High-speed passenger elevators, Covered basement and podium parking, Central air conditioning, Building maintenance and facilities management, Reception lobby with premium finishes, Freight and service elevators, CCTV surveillance throughout common areas, Backup power generators, Dedicated loading and delivery bays

DRE Advisory:

Nearby: Emirates Towers, Dubai International Financial Centre (DIFC), Burj Khalifa and Downtown Dubai, Dubai World Trade Centre, Museum of the Future, Dubai Mall

Residential Building

Rolex Tower

Sheikh Zayed Road · Dubai · API Group

AED 13–17 / sqft (est.)
Est. Service Charge / year
Estimated range based on community averages. Verify with the owners association before purchase.
Dhabi AI
UAE Property Intelligence
Available now

I can see you're looking at Rolex Tower in Sheikh Zayed Road, Dubai. Developed by API Group. It's a residential building. Rolex Tower commands strong investment interest owing to its landmark status and prime position along Sheikh Zayed Road, one of Dubai's most high-profile real estate corridors. Service charge runs AED 15/sqft/year. What would you like to know — pricing, rental yields, or how it compares to similar buildings?

Dhabi AI · UAE Property Intelligence

About Rolex Tower

Rolex Tower is one of Dubai's most iconic and instantly recognisable skyscrapers, standing tall along the prestigious Sheikh Zayed Road corridor. Named after the legendary Swiss watchmaker whose regional headquarters it houses, this landmark tower has become synonymous with the ambition and grandeur that defines Dubai's world-famous skyline. Its striking architectural presence, characterised by a sleek glass-and-steel façade and a distinctive crown, makes it a true statement address for residents who value prestige as much as lifestyle. Situated on Sheikh Zayed Road — the beating heart of Dubai's commercial and residential spine — Rolex Tower offers residents unparalleled access to the city's finest dining, retail, and entertainment destinations. The tower's residential units are designed to reflect a sophisticated urban lifestyle, with generous layouts, floor-to-ceiling windows that frame breathtaking views of the city skyline, and premium finishes that exude timeless elegance throughout. Residents of Rolex Tower enjoy the rare privilege of living in a mixed-use environment that seamlessly blends corporate prestige with residential comfort. The building's positioning along Sheikh Zayed Road means that world-class hotels, gourmet restaurants, upscale shopping malls, and vibrant entertainment venues are all moments away, creating an effortlessly cosmopolitan day-to-day experience. As a landmark address in one of Dubai's most sought-after corridors, Rolex Tower appeals to discerning professionals, executives, and high-net-worth individuals who demand the very best in urban living. The combination of iconic branding, a prime location, and the energy of Sheikh Zayed Road makes this tower not just a place to live, but a lifestyle statement that few addresses in the UAE can rival.

DRE Advisory

District Real Estate has specialist knowledge of Rolex Tower and the wider Sheikh Zayed Road sub-market. Contact our advisory team for current resale inventory, yield analysis, and transaction support.

Community Feel

Life at Rolex Tower carries an unmistakably executive character. The resident profile skews toward senior professionals, entrepreneurs, and corporate executives drawn to the tower's prestige address and the vibrant urban energy of Sheikh Zayed Road. The community is cosmopolitan and fast-paced, with residents who appreciate the proximity to world-class dining, luxury retail, and Dubai's financial and cultural districts. While the atmosphere is primarily urban rather than suburban, there is a quiet sense of exclusivity that comes with occupying one of Dubai's most iconic addresses — a building whose very name resonates with achievement and refinement.

Investment Outlook

Rolex Tower commands strong investment interest owing to its landmark status and prime position along Sheikh Zayed Road, one of Dubai's most high-profile real estate corridors. Residential properties in this stretch of the city have historically demonstrated resilient capital appreciation, driven by limited supply of trophy addresses and consistently high demand from both corporate tenants and long-term residents. Gross rental yields in the Sheikh Zayed Road area typically range between 5% and 7% annually, with well-positioned units in iconic buildings often achieving premiums above the market average. The demand drivers for Rolex Tower are compelling: proximity to the DIFC, Downtown Dubai, and major business hubs ensures a steady pipeline of high-income corporate tenants, while the building's recognisable branding adds an aspirational dimension that supports long-term value. Buyers here tend to be seasoned investors, expatriate professionals, and regional high-net-worth individuals seeking a prestigious pied-à-terre or a reliable income-generating asset in one of the world's most dynamic property markets.

Building Facilities

24-hour security and concierge service
High-speed passenger elevators
Covered basement and podium parking
Central air conditioning
Building maintenance and facilities management
Reception lobby with premium finishes
Freight and service elevators
CCTV surveillance throughout common areas
Backup power generators
Dedicated loading and delivery bays

Getting Around

Rolex Tower enjoys exceptional connectivity along Sheikh Zayed Road, one of Dubai's primary arterial routes. The nearest Dubai Metro stations — Financial Centre and Emirates Towers on the Red Line — are within comfortable walking distance, offering direct links to Union Station, Dubai Mall, and Dubai International Airport. By road, residents can reach Downtown Dubai and DIFC in under five minutes, Dubai Marina in approximately 15 minutes, and Dubai International Airport in around 20 minutes, making this location ideal for frequent travellers and busy professionals.

Nearby Landmarks

  • Emirates Towers
  • Dubai International Financial Centre (DIFC)
  • Burj Khalifa and Downtown Dubai
  • Dubai World Trade Centre
  • Museum of the Future
  • Dubai Mall

Nearby Buildings

Emirates Towers Residences
The Index Tower
Boulevard Plaza Towers
Damac Park Towers
Chelsea Tower

Frequently Asked Questions

What types of residential units are available in Rolex Tower?

Rolex Tower offers a range of residential unit types along Sheikh Zayed Road, typically including apartments of various configurations. Prospective buyers and tenants are advised to contact District Real Estate directly for the most current availability, as unit mix and sizes can vary based on what is listed at any given time.

Is Rolex Tower a purely residential building or mixed-use?

Rolex Tower is a mixed-use building, most notably home to the regional headquarters of Rolex on its commercial floors, alongside residential units. This blend of prestigious commercial tenancy and residential living contributes to the tower's iconic status and strong property values.

What are the transport links like from Rolex Tower?

The tower is extremely well connected. The Emirates Towers and Financial Centre Dubai Metro Red Line stations are within easy reach, and Sheikh Zayed Road provides swift access to Downtown Dubai, DIFC, Dubai Marina, and Dubai International Airport — making it one of the best-connected addresses in the city.

What rental yields can investors expect from a property in Rolex Tower?

Properties along Sheikh Zayed Road, particularly in landmark towers, typically generate gross rental yields in the range of 5% to 7% per annum. Rolex Tower's brand recognition and prime location can support competitive rental rates, particularly when targeting corporate and executive tenants. Our investment team at District Real Estate can provide detailed yield analysis upon request.

Are there schools and everyday conveniences near Rolex Tower?

Yes. While Sheikh Zayed Road is primarily a commercial and urban residential corridor, residents have quick access to supermarkets, restaurants, pharmacies, and lifestyle amenities within the surrounding towers and malls. Several reputable international schools are accessible within a short drive, including those in Jumeirah and Al Barsha, making the location workable for families as well as single professionals.

Enquire About Rolex Tower

Our Sheikh Zayed Road specialists have access to current resale inventory, rental listings, and yield data for Rolex Tower. Let us help you make the right move.

Contact an AdvisorExplore Sheikh Zayed Road

Building details are indicative and based on DRE research. Unit counts, sizes, and amenities may vary. Not investment advice. Verify all information with DRE advisors before transacting.

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