Serena — Dubailand, Dubai

Serena is a beautifully conceived residential sub-community developed by Dubai Properties, nestled within the expansive and ever-evolving Dubailand district of Dubai. Designed with family living at its heart, Serena offers a harmonious blend of Mediterranean-inspired architecture and lush, landscaped surroundings that create an inviting, resort-style atmosphere. The community's warm terracotta tones, arched facades, and tree-lined streets evoke a sense of timeless elegance while remaining firmly grounded in modern comfort and functionality. Serena is composed of a thoughtfully planned arrangement of townhouses and villas that cater to growing families seeking space, privacy, and a genuine sense of belonging in one of Dubai's most ambitious master-planned destinations. Residents of Serena enjoy a lifestyle defined by openness and tranquility, with generous plot sizes, private gardens, and pedestrian-friendly pathways that encourage outdoor living and community interaction. The sub-community is divided into distinct clusters — La Rosa, Bliss, and Casa Dora — each offering its own character while sharing the broader amenities and green corridors that make Serena stand out. Wide boulevards, cycling tracks, and beautifully maintained communal parks ensure that families have ample space to unwind and connect with nature right on their doorstep. Situated within Dubailand, Serena benefits from the strategic growth of one of Dubai's largest mixed-use developments, which is set to become a destination in its own right with retail, leisure, and educational facilities continuing to emerge in the vicinity. The community's design philosophy prioritizes a pedestrian-friendly layout, ensuring that schools, mosques, retail outlets, and recreational zones are all within easy reach. For families looking to plant roots in a community that balances suburban serenity with urban accessibility, Serena represents one of Dubai's most compelling residential offerings.

Developer: Dubai Properties

Facilities: Community swimming pools, Children's splash pads and play areas, Dedicated cycling and jogging tracks, Community retail centre with supermarket and cafes, Mosque within the community, Landscaped parks and open green spaces, Basketball and multi-sport courts, Community centre and event space, Private gardens for townhouses and villas, 24-hour security and gated access points

DRE Advisory:

Nearby: Global Village (approx. 10 minutes), IMG Worlds of Adventure (approx. 10 minutes), Dubai Autodrome (approx. 15 minutes), Arabian Ranches Golf Club (approx. 15 minutes), Al Habtoor Polo Resort & Club (approx. 15 minutes)

Sub-Community

Serena

Dubailand · Dubai · Dubai Properties

2016
Year Built
AED 6–10 / sqft (est.)
Est. Service Charge / year
Estimated range based on community averages. Verify with the owners association before purchase.
District AI
UAE Property Intelligence
Available now

I can see you're looking at Serena in Dubailand, Dubai. Developed by Dubai Properties in 2016. It's a sub-community. Serena has emerged as a compelling investment destination within the affordable-to-mid-range villa and townhouse segment of the Dubai market. Service charge runs AED 8/sqft/year. What would you like to know — pricing, rental yields, or how it compares to similar buildings?

District AI · UAE Property Intelligence

About Serena

Serena is a beautifully conceived residential sub-community developed by Dubai Properties, nestled within the expansive and ever-evolving Dubailand district of Dubai. Designed with family living at its heart, Serena offers a harmonious blend of Mediterranean-inspired architecture and lush, landscaped surroundings that create an inviting, resort-style atmosphere. The community's warm terracotta tones, arched facades, and tree-lined streets evoke a sense of timeless elegance while remaining firmly grounded in modern comfort and functionality. Serena is composed of a thoughtfully planned arrangement of townhouses and villas that cater to growing families seeking space, privacy, and a genuine sense of belonging in one of Dubai's most ambitious master-planned destinations. Residents of Serena enjoy a lifestyle defined by openness and tranquility, with generous plot sizes, private gardens, and pedestrian-friendly pathways that encourage outdoor living and community interaction. The sub-community is divided into distinct clusters — La Rosa, Bliss, and Casa Dora — each offering its own character while sharing the broader amenities and green corridors that make Serena stand out. Wide boulevards, cycling tracks, and beautifully maintained communal parks ensure that families have ample space to unwind and connect with nature right on their doorstep. Situated within Dubailand, Serena benefits from the strategic growth of one of Dubai's largest mixed-use developments, which is set to become a destination in its own right with retail, leisure, and educational facilities continuing to emerge in the vicinity. The community's design philosophy prioritizes a pedestrian-friendly layout, ensuring that schools, mosques, retail outlets, and recreational zones are all within easy reach. For families looking to plant roots in a community that balances suburban serenity with urban accessibility, Serena represents one of Dubai's most compelling residential offerings.

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District Real Estate has specialist knowledge of Serena and the wider Dubailand sub-market. Contact our advisory team for current resale inventory, yield analysis, and transaction support.

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Community Feel

Serena exudes a warm, family-oriented atmosphere that distinguishes it from Dubai's more fast-paced urban communities. The streets are quieter, the green spaces generous, and the pace of life noticeably relaxed — making it a favourite among families with young children and professionals who value a retreat from the city's intensity. Neighbours frequently interact along shared pathways, in community parks, and around the central retail and pool areas, fostering a genuine sense of neighbourhood. The resident profile is largely composed of multicultural expatriate families and Emirati households who appreciate community cohesion, outdoor living, and long-term stability.

Investment Outlook

Serena has emerged as a compelling investment destination within the affordable-to-mid-range villa and townhouse segment of the Dubai market. Properties in the community have demonstrated consistent rental demand, primarily driven by families relocating from higher-priced districts seeking more space for comparable budgets. Gross rental yields in Serena typically range between 5% and 7%, positioning it favorably against more saturated luxury markets. The community's ongoing infrastructure development and Dubailand's broader expansion continue to support steady capital appreciation, with long-term value uplift expected as the surrounding master community matures. The buyer profile at Serena skews toward end-users — particularly young families and expatriate professionals — rather than short-term speculators, which contributes to a stable and resilient market. Investors from the GCC, the Indian subcontinent, and Europe have shown strong interest in Serena's townhouses given their competitive entry price points and the reputation of Dubai Properties as a trusted developer. As Dubailand continues to attract institutional investment and new amenity openings, demand for well-located family homes in Serena is projected to remain robust.

Building Facilities

Community swimming pools
Children's splash pads and play areas
Dedicated cycling and jogging tracks
Community retail centre with supermarket and cafes
Mosque within the community
Landscaped parks and open green spaces
Basketball and multi-sport courts
Community centre and event space
Private gardens for townhouses and villas
24-hour security and gated access points

Getting Around

Serena is accessible via Sheikh Mohammed Bin Zayed Road (E311) and Emirates Road (E611), placing it within approximately 25 to 30 minutes of Dubai International Airport, Downtown Dubai, and Dubai Marina under normal traffic conditions. Al Maktoum International Airport is roughly 20 minutes away, making it convenient for frequent travellers. While the community does not currently have direct metro access, residents typically rely on private vehicles or ride-hailing services. Several bus routes service the broader Dubailand area, and future RTA expansion plans are expected to improve public transit connectivity in the coming years.

Nearby Landmarks

  • Global Village (approx. 10 minutes)
  • IMG Worlds of Adventure (approx. 10 minutes)
  • Dubai Autodrome (approx. 15 minutes)
  • Arabian Ranches Golf Club (approx. 15 minutes)
  • Al Habtoor Polo Resort & Club (approx. 15 minutes)

Nearby Buildings

Villanova by Dubai Properties
Reem Community (Mira) by Emaar
Arabian Ranches III by Emaar
Damac Hills 2 (Akoya Oxygen)
Mudon by Dubai Properties

Frequently Asked Questions

What types of properties are available in Serena, Dubailand?

Serena offers a range of residential properties including two, three, and four-bedroom townhouses and villas spread across its sub-clusters — La Rosa, Bliss, and Casa Dora. Each unit features private gardens, dedicated parking, and access to community shared amenities, making them particularly well-suited for families.

Is Serena a freehold community in Dubai?

Yes, Serena is a freehold community, meaning that both UAE nationals and foreign nationals are eligible to purchase properties here. This makes it an attractive option for expatriate buyers and investors looking to own real estate in Dubai with full ownership rights.

What schools are near Serena in Dubailand?

Several reputable schools are located within a short drive of Serena. These include GEMS FirstPoint School, Ranches Primary School, and Fairgreen International School, all located within approximately 10 to 20 minutes. The community's family-friendly positioning means educational options are a key consideration for many residents.

What are the service charges and community fees in Serena?

Service charges in Serena are generally considered competitive relative to comparable villa communities in Dubai. Fees cover maintenance of common areas, landscaping, security, and shared amenities. Prospective buyers should request the current RERA-registered service charge rates from their agent or Dubai Properties directly, as these may vary by unit type and cluster.

How is the rental market in Serena, and what yields can investors expect?

Serena enjoys healthy rental demand from families seeking spacious, affordable homes in a well-maintained community. Typical gross rental yields range between 5% and 7% depending on unit size and configuration. Three and four-bedroom townhouses tend to attract the strongest tenant demand, and occupancy rates in the community remain high due to its family-oriented environment and growing surrounding infrastructure.

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Building details are indicative and based on DRE research. Unit counts, sizes, and amenities may vary. Not investment advice. Verify all information with DRE advisors before transacting.

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